23 / 8 / 2012
ELVO SA (Hellenic Vehicle Industry SA), the largest military and armored vehicles, trucks and buses manufacturer in Greece, participated in the 2012 Global Village for Future Leaders of Business and Industry©, Iacocca Institute, as a Consulting Project Client. The Global Village, a six week applied leadership and cross-cultural learning program with participants from more than 45 countries, is supported by the Iacocca Institute at Lehigh University, Bethlehem Pa., USA.
An international project team cooperated closely with ELVO SA in order to define market entry strategies in selected countries of Africa and the Middle East. The study will assist ELVO SA in expanding its activities in developing markets.
ELVO SA cooperates with the Iacocca Institute which was founded in 1988 by the automobile icon Lee A. Iacocca, one of the most famous business people in the world. The Institute’s primary mission is to improve leadership and entrepreneurship skills, to enhance business and industry knowledge and to demonstrate the positive impact of culture and diversity in an organizational setting.